For architects, by a former architect, 13 years in the profession.
Website copy that makes the right clients say:"I want to hire you."
I help architects attract better-fit enquiries with clear, strategic website copy written by someone who understands architecture from the inside.
(Fill in the short form at the bottom of this page.)
Featured in:
What you want from your work.
Great clients who respect what you do for them and pay for quality.
People who see the value in your thinking and expertise.
Projects you enjoy working on a lot.
All of them consistently knocking on your door.
Your website is already deciding who calls and who moves on.
Before a potential client picks up the phone, they most likely read your website. Especially if they don't know you at all.
They are looking for a reason to feel confident. Looking for someone who speaks their language, who understands what they are trying to do, who makes them feel like choosing you is the right call.
If they find it, they reach out.
If they don't, they move on to check out the next architect. No email, no enquiry. Just gone.
Most architects never know which one happened, or why.
SO WE HAVE A PROBLEM
On most architectural websites, words are an afterthought.
Most websites lead with images. Fair enough. Your work is visual.
But many also lead with "you" first. And a good amount uses lots of jargon.
Then on top:
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Your message is not clear.
Your copy feels like decoration.
Your tone feels formal, not human.
You talk about process, not about benefits.
Your project pages are just pictures, not stories.
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Your website talks about your practice, not your client.
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Your words are written for peers, not the people you want to work with.
So you end up with a polished website that potential clients admire but don't feel invited into.
Wondering if any of this is happening on your website?
There are two simple ways to find out.
1. I analyse your homepage and your project descriptions.
I look at how well it works for a prospect who is scanning rather than reading, whether it speaks to your prospect at the right emotional stage, and whether each section moves someone towards getting in touch with you.
There's no commitment. Just send me your website URL and you will get a free review about your homepage and 3 project descriptions that you have on your website.
2. Review your Homepage with AI.
Click the button below paste your website URL and get an instant section-by-section read on what is working and what can be improved.
What it feels like when a client reads a website that they feel invited to.
Think about the last time you read something and immediately felt understood.
That's what you want a prospect to feel on your website. Not just that it looks good. That they've found the architect they've been looking for.
So by the time they reach your contact form, they're not wondering if you're the right fit. They already know.
PROCESS
This is how we work together on writing a great website copy.
Step 01
I send you a questionnaire
Not a "who you are and what you do" exercise. Questions that pull out your personality, your human side, and the 'why' behind your work. This is the foundation everything is built on.
Step 02
We schedule a Zoom call
A focused session on how you position yourself and who your website is really for. At the end I have all the info I need to start writing. You can relax.
Step 03
I write your copy
I write your copy, then I send it to you, then you give me your feedback, and I update it until you're fully satisfied.
Step 04
You get your copy
Delivered in a clean wireframe format, ready for your designer or ready for you to do it yourself. You're good to go.
Before we work together, let’s check one thing.
This is for you:
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If you want prospects to think, "They are definitely my cup of tea, let's call them."
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If you want a partner who understands the industry and writes like a human.
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If you want your personality on the page, not just projects on a grid.
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If you want clients to see you put them front and centre.
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All of the above of course.
This is not for you:
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If you want to keep the "generic" voice like: "We are an innovative, award-winning practice…".
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If you'd rather your website speaks to peers than to potential clients.
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If you want a website that talks about you, not about your clients.
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If you prefer a website that informs rather than connects.
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All of the above of course.
PROJECTS
Website copy for architects, built around your client.
Website copy
Cooper8
Client: Cooper8
Industry: Commercial kitchen designers & catering consultants
"Maja, you've smashed it! It took us a moment at first as it's quite different to what we have but the more we read it, the more we liked it. You've nailed the direction and the level of detail whilst keeping it clear and simple is fantastic. We were reading it thinking "we'd hire us"."
Giorgia Lardner, Catering consultant
Website copy
Animal Space Design
Client: Nadia Riley, Animal Space Design
Industry: Architecture
"Before working with Maja, my website was aesthetically beautiful, but it lacked structure and clarity. As an architect, I know how to design spaces, but I had no real understanding of how to structure a website, how clients look for information, or how to present services in a way that guides them through the process. Maja brought exactly that missing layer."
Nadia Riley, Architect and Owner
Project story
Wayside
Client: ARCO2
Industry: Architecture
"The clarity stood out right away. You captured the essence in simple words that clients would understand, which made it easy for us to move ahead. The whole process felt straightforward and it helped us see our work from a different angle. If another practice is unsure, we would say give it a go."
Ian Armstrong, ARCO2 Director
Project story
Native sun headquarters
Client: F9 Productions Inc.
Industry: Architecture
"I wanted a fresh perspective and the new version delivered that. It read like a real story and was far more engaging than our earlier copy. It also changed how I see the work. It felt much more clearer at the same time. This approach can help architects show their value in a way people actually feel."
Lance Cayco, F9 Productions Inc. Owner & Co-Founder
Browse all website copy examples or see more project stories →
TESTIMONIALS
Trusted by creatives like you.
Homepage copy, project stories, and full websites for practices that are serious about who walks in the door.
Giorgia Lardner
Commercial Kitchen Designers
Cooper8
"The more we read it, the more excited we became. That proper, gut-level excitement when you know something is great. She’d captured exactly what we’d been trying to say but hadn’t quite been able to articulate: you have a problem, we can fix it. It feels confident, clear, and genuinely like us. We didn’t need any revisions. She nailed it first time."
Architect for animal facilities
Animal Space Design
"Working with Maja on my website copy was an excellent experience, both professionally and personally. She brought a strong, logical structure to the entire website. She simplified the language so the work becomes clear and understandable for anyone. She shifted the focus from “what I did” to the benefits and solutions clients receive."
Architect, Director
Jacobs Architects Ltd
"I wanted a second opinion from someone who understood this work but was not involved in my website. The rewritten story stood out because it flowed well and removed the technical noise. This kind of storytelling can help architects see their own work through a clearer, client focused lens, which is hard to do on your own."
Architect, Owner and Co-Founder
F9 productions Inc.
"Hiring Maja to improve our architectural writing has been an incredible experience. Many architects talk the talk about "storytelling," but few "walk the walk". That's what working with Maja did for us, she led the way and opened our eyes. We will be working with her again, many times in the future, and can't recommend her enough."
"The clarity stood out right away. You captured the essence in simple words that clients would understand, which made it easy for us to move ahead. The whole process felt straightforward and it helped us see our work from a different angle. If another practice is unsure, we would say give it a go."
Architect, Owner and Co-Founder
F9 productions Inc.
"Working with Maja was an exceptional experience. She went above and beyond in every aspect of the project, consistently exceeding our expectations. She offered insightful suggestions that significantly elevated the quality and impact of our portfolio.
I couldn't recommend her highly enough."
SERVICES
Pick my copywriting services that suit you best.
Service 1
Write (or rewrite) my website copy
If you want a website where potential clients feel so understood, so seen, that picking up the phone feels like the most natural thing in the world.
What you get
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Homepage + up to 5 subpages
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Basic SEO (titles, meta, H1, H2, p,…)
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2 sets of revisions
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Delivered in a wireframe you can use straight away
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Or hand it over to your web designer
Timeline
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3–4 weeks
Investment
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£3,000
If you need more pages I'll create a customised offer.
Service 2
Write (or rewrite) my project stories
If you want project descriptions where potential clients don't just see a building, but see themselves in it. They think "this could be mine." And they reach out.
You can choose from
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Basic rewrite (~300 words)
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Full narrative (~400–600 words)
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Deep case study
Timeline
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1–2 weeks
Investment
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£100–£150: Basic rewrite
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£150–£250: Full narrative
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£250–£400+: Deep case study
If you need more project stories I'll create a customised offer.
Service 3
Writing Tool for Better Homepages
If you're writing your homepage yourself, this AI powered tool helps you write clear, strategic copy that speaks to the right clients. It's built on the same frameworks and questions I use when writing homepages for architectural practices, so you don't start with a blank page or generic AI output.
What you get
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AI Homepage Copywriting Tool
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Strategic questionnaire
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Homepage Wireframe Builder
Timeline
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1 to 2 hours to complete your first homepage draft.
Investment
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£20 Early Access Beta
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Future price: £70
The Writing Tool is the first in a series of AI copywriting tools I'm building to help architects write stronger websites.
Writing Tool for Better Project Stories
Most project pages describe the building. The strongest ones tell the client's story. This AI powered tool helps you turn your projects into stories that explain the brief, the challenges, your design thinking and the outcome, so potential clients understand not just what you designed, but why it mattered.
What you get
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AI powered Project Stories Tool
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Strategic questionnaire
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Writing options: Project Summary, Full Story or Detailed Case Study
Timeline
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30 to 90 minutes per project
Investment
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£30: Early access beta
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Future price: £90
The Project Stories Tool is part of a growing collection of AI copywriting tools I'm building to help architects write websites that win better work.
Frequently asked questions about website copywriting:
The most time you'll spend is answering the questionnaire. I recommend doing it in chunks. It is the foundation of all the work that follows. Your answers, your words, your way of thinking. I just shape it into something your clients can feel. So this will take the most amount of time. Then we have one Zoom call of about an hour. After that, I take it from there.
Because that's why the questionnaire is so important. It's the foundation of everything we do. Your answers, your words, your way of thinking. I just shape it into something your clients can feel.
Absolutely. Human doesn't mean casual. It means your clients feel like they're talking to a real person, not reading a brochure. The most trusted professionals in the world communicate that way. And that's exactly what makes people want to work with you.
Then we fix it. You get two rounds of revisions and I won't stop until it feels right.
Yes. If you want to try it out, we can start with just the homepage and I'll align the price to that.
Yes. Everything is done remotely so location doesn't matter.
The right words tend to attract the right people. What I focus on is making your website speak clearly to the clients you actually want to work with, not just anyone. That usually leads to better enquiries, because the right people recognise themselves in what you're saying. But it also depends on other things like your offer, your work, and how you show up. What I can make sure of is that your website is doing its job properly.
Why I'm the right person to help.
You didn't become an architect to write about architecture. You became one to design spaces that change how people live and work.
But somewhere between the drawings and the deadlines, the words got left behind. You make hundreds of decisions on every project. But if your website doesn't tell that story, clients can't see it or feel it.
I spent 13 years as an architect. I know what goes into every decision. The constraints, the compromises, the thinking no one ever sees.
But I also know what your clients are feeling when they land on your website. What they're hoping to find. What makes them feel confident enough to reach out.
I take everything that makes your work brilliant and turn it into words your clients actually feel. So you can focus on what you do best. And trust that your website is doing the rest.
Now you have three choices.
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You're not sure if your copy is working.
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You know your copy isn't working.
Here's how to start.
Fill out this short form.
I'll read your message carefully and get back to you within 24 hours.
If it's easier, just send me an email.
maja@architectandmarketing.com
Or a DM on LinkedIn is good too.
Connect on LinkedIn →
Ready to make your website stronger?
You don't need to have it all figured out. Just tell me where you are and we'll work it out together.
Also, find me on LINKEDIN, say hi, and I’ll reply.
Posts on website copywriting for architects, client communication, positioning, and more, updated daily.
