Website Copy Case Study - Nadia Riley
Client: Animal space design (Nadia Riley)
Industry: Animal architecture & zoo design
What I did: Full website copy rewrite + page structure
Timeline: 3 weeks
THE SITUATION
The website was beautiful. But it was built for architects, not clients.
Nadia Riley is an architect who designs habitats for animals: for zoos, wildlife sanctuaries, rewilding parks, and veterinary facilities across the world.
Her studio, Hazkoba, has delivered projects from Poland to Indonesia, from China to the Cayman Islands.
Her website was visually beautiful. Rich imagery. Organic shapes. A strong sense of who she is.
But the words? They were written for peers, not for the people who actually commission the work, zoo directors, facility managers, investors, and conservation leaders.
The copy was full of language like "integrated welfare habitats," "neuroarchitecture," and "animal agency based design systems."
Beautiful concepts, but not the words a zoo director types into Google. And not the words that help someone understand: what do I actually get if I work with you?
"My website was aesthetically beautiful, but it lacked structure and clarity. As an architect, I know how to design spaces, but I had no real understanding of how to structure a website, how clients look for information, or how to present services in a way that guides them through the process."
Nadia Riley, Architect, Animal space design
And even if someone understood the work, the website didn't guide them through it.
The homepage had no structure. It didn't walk the reader through what Nadia does, who it's for, or why it matters to them.
The about section listed three philosophical principles: Inspiration, Innovation, Connection. The services page had pricing, but the descriptions were abstract. "Holistic design," "proven results," "strategic value." Nothing told you what the actual experience of working with Nadia looks like.
The information was there. But the way it was presented made people work too hard to find it.
WHAT CHANGED
We restructured the entire website around the person reading it.
The old site talked about Nadia. Her background, her philosophy, her approach. The new site starts with the reader. What they're dealing with. What they need. Then it shows how Nadia can help, step by step.
Before
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Headline described the discipline ("Architecture for animals & living landscapes")
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Copy used academic language aimed at peers
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Every page led with Nadia's philosophy
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Services listed without pricing or timelines
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About section read like a personal manifesto
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No FAQ
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Visitors had to figure things out on their own
After:
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Headline speaks to the reader ("Architecture designed for animals. And the humans who share their world.")
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Copy is plain, specific, and focused on what the client gets
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Pages open with the client's situation
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Three services with clear descriptions, deliverables, and pricing
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About section says what she brings to your project
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Four-step process and seven FAQs on the homepage
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Every section leads naturally to the next
The difference in the words
HOMEPAGE HERO
Before
Architecture for animals & living landscapes
A science driven and animal agency based design system developed by Nadia Riley that shapes the future of animal architecture through INTEGRATED WELFARE HABITATS
HOMEPAGE HERO
After
For institutions and private owners
Architecture designed for animals. And the humans who share their world.
I design new facilities, upgrades, and master plans that give animals agency. You get a clear plan with budget and timeline for smooth operations and higher public satisfaction.
Book a discovery call
I'll reply personally within 24 hours.
ABOUT SECTION
Before
Meet Nadia Riley — ARCHITECT, CONSERVATIONIST, ACTIVIST
I studied History of Art and Architecture — a practical combination that helps me understand the value of history and the need for a forward-thinking approach to the spaces we interact with.
My international experience in designing animal habitats is guided by three core principles:
Inspiration: Drawing from folklore, ancestral wisdom, mythologies, symbologies, and cultural traditions to create spaces that feel alive.
Innovation: Solving challenges in animal architecture with a scientific and holistic approach that goes beyond welfare standards.
Connection: Bridging people and nature through human senses, reminding us of our connection to planet Earth.
ABOUT SECTION
After
Meet your animal architect and partner
I care deeply about animals and the people responsible for them. I know how much sits on your decisions.
What I bring:
8+ years focused only on animal architecture, with international projects
I design around how each species senses the world: light, sound, space, and movement
Clear stages, clean documents, and honest timelines
Direct access to me from start to finish with fast replies and focused meetings
Custom teams with zoological and technical specialists when needed
I know you need a facility that works for animals and your team every day. I'll help you design it with care, deliver on time, and build it to last.
SERVICES INTRO
Before
My Services
Why partner with Hazkoba?
I transform and recreate habitats, elevate animal welfare and follow design principles that respect planet Earth.
Holistic design — I create living landscapes that connect animals, humans, and nature through my unique methodology.
Proven results — My designs improve animal welfare, visitor sensorial experience, and environmental harmony.
Strategic value — Partnering with Hazkoba elevates your institution as a leader in ethical, nature-based design.
SERVICES INTRO
After
Services & Pricing
I work in stages so you only invest in what you need, when you need it. Every project is custom and starts with a clear scope.
Service 1: Functional layout — £6,000 to £12,000 For when you need a safe, workable base before anything else.
Service 2: Master plan — £18,000 to £65,000 For when you are planning a new facility or need long-term strategic direction.
Service 3: Animal facility design — £10,000 to £20,000 For when you're creating or upgrading one habitat and need it done right.
In Nadia's words
What was the website missing?
"Before working with Maja, my website was aesthetically beautiful, but it lacked structure and clarity.
As an architect, I know how to design spaces, but I had no real understanding of how to structure a website, how clients look for information, or how to present services in a way that guides them through the process.
Maja brought exactly that missing layer."
What did the rewrite change?
"She understands the psychology behind how people explore a website, how they become familiar with a professional's work, and how services should be communicated. She created a clear structure that helps visitors understand the process, the value of the work, and how it can solve their needs."
What stood out about the work?
"She brought a strong, logical structure to the entire website. She simplified the language so the work becomes clear and understandable for anyone. She shifted the focus from 'what I did' to the benefits and solutions clients receive. Her wording and vocabulary were excellent, and only minor adjustments were needed on my side.
Her documents are very clear and structured, which makes it easy to pass them directly to a web designer for implementation."
What was it like working together?
"Beyond the technical side, Maja is also a wonderful woman to work with. She communicates with warmth, clarity, and positive energy. Throughout the process she helped me see my own work with fresh eyes and present it with confidence."
Would you recommend this to others?
"I would absolutely recommend Maja to any architect or professional who wants their work to be communicated clearly and powerfully online."
