Website copy
Websites that put your client front and centre and introduce you, the architect, as their trusted guide.
Your website should make clients feel at home the moment they arrive.
Think of your website as a home. When someone walks through your door, what do you do?
You don't say nothing and let them wander. You don't start talking about your new TV and its features. You don't take them to the kitchen to cook their own meal. You welcome them.
"Come in, sit down." You offer coffee. Maybe some cookies. You give them attention. You ask how they are. You listen.
That's how I write websites. Your client is the centre of attention. The experience is built around them so they feel welcomed, understood, and know the next step.
On lots of architectural sites I see great projects, stunning portfolios. But what I miss a lot is to feel what it's like to work with you. Too much industry language. Not enough client language.
And that results in mixed enquiries and longer conversations. Or even worse, people leave before they read your whole website.
I fix that. I guide people through your thinking, your process, your value. So they feel they're exactly where they need to be. Words built around you and the clients you actually want. To make your client feel at home before you design them a home.
And I also always apply two rules:Clarity and simplification. Without clarity, nothing works. If it isn't simple, you lose people before they reach out.
