Write a homepage that helps the right clients understand your value.
Beautiful websites catch attention. Clear copy builds trust.
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This tool takes you through the same questions and frameworks I use when writing homepages for architectural practices.
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One section at a time, you use AI to turn your answers into a homepage that sounds like you and gives the right clients a reason to get in touch.
Stop guessing what your homepage should say.
Most architects don't struggle because they can't write. They struggle because they don't know what their homepage needs to say.
So they copy competitors. They ask ChatGPT and get something that could belong to any practice.
The problem was never the writing. It's knowing what to say, in what order, and why.
That's exactly what this tool is built to solve.
See how the Strategy Questionnaire works.
Before AI writes anything, the questionnaire helps you work out who your homepage is for, what those clients need to hear and what makes your practice the right choice.
Why generic AI copy fails architects.
AI isn't the problem. How you use it is.
You can give ChatGPT everything about your practice and still end up with copy that sounds like everyone else.
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Because good website copy isn't just about giving AI information. It's knowing what to do with it.
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What matters to your clients? What should you say first? What do they need to hear before they contact you?
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You answer the questions. The tool provides the strategy. AI does the writing. Then you polish it.
See how one writing section works.
The tool doesn't just give AI a prompt. It gives it your strategy, your client's language, clear writing rules and checks before producing your copy.
What you'll build.
By the end, you'll have copy for your:
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Header, hero and trust bar
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Client problem and transformation
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Proof, process and value
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Services, fees and testimonials
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Objections and final CTA
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Footer
Every section has its own prompt and its own job. You generate, review and refine one at a time, so you're never staring at a wall of AI text wondering where to start.
See the Homepage Wireframe Builder example below.
It shows you where each section of your copy fits on your finished homepage.
How it works.
Step 01
Answer the strategy questions
Tell the tool about your clients, your work, your practice and what makes you different.
Step 02
Generate one section at a time
Each section has its own prompt and a clear job to do.
Step 03
Check and refine
The prompts are built to spot vague, generic AI copy and push for something more specific to your practice.
Step 04
See it come together
Your copy builds into a homepage wireframe as you work through the tool.
Everything you need to go from blank page to finished homepage.
Strategy questionnaire.
Work out what your homepage needs to say before you start writing.
11 homepage writing prompts.
Write your homepage one section at a time, without wondering what comes next.
Writing rules.
Keep your voice and message consistent from the first section to the last.
Built-in checks for generic AI copy.
Catch the vague stuff that could belong to any architectural practice.
Homepage Wireframe Builder.
See how your finished copy comes together as a complete homepage.
Write with Claude or ChatGPT.
Generate the copy inside the tool with Claude, or copy the prompts into ChatGPT.
Created by a former architect.
Before I became a website copywriter, I spent 13 years working as an architect.
This tool is built from the same questions and frameworks I now use when writing websites for architectural practices.
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So you're not getting a collection of AI prompts. You're getting my copywriting process, built into a tool.
Is this tool for you?
This is for you if:
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You're writing or rewriting your own homepage.
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You know your current copy isn't doing your work justice.
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​You want something built specifically for architectural practices.
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You want AI to help you write, not decide what your website should say.
Probably not for you if:
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You don't want to spend time answering questions about your practice and clients.
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You want to press one button and get a finished homepage.
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You'd rather someone wrote the whole thing for you.
Frequently asked questions:
Yes. The tool works with either. If you use Claude, everything is generated directly inside the tool.
If you prefer ChatGPT, you answer the strategy questions once, then copy each prompt into ChatGPT. Each prompt includes guidance to help you refine the output, so you end up with copy that fits your practice.
No. Each prompt tells you what that section needs to achieve before it writes it, so you understand the "why" as you go, not just the "what."
Yes. Most people use it to rewrite an existing homepage that isn't converting, rather than starting from a blank page.
ChatGPT only works with what you give it. This tool tells AI what to ask you first, then gives it a section-by-section framework and a quality check for every piece of copy it produces. That's why the result is specific to your practice instead of generic.
The questionnaire is the part that takes the most time, so I'd recommend doing it when you have some uninterrupted time, you're relaxed, and you can think things through properly.
You don't have to finish it all in one sitting. You can complete it in smaller chunks and come back to it whenever it suits you.
Once that's done, everything else becomes much easier. You simply work through each section, generate the copy, and refine it at your own pace.
Yes. Revisit the questionnaire whenever your services, positioning or evidence change, and regenerate just the sections that need it.
No problem. If you'd rather hand the whole thing over, I also offer a full website copywriting service.
Also rewriting your project pages? Try the Project Stories Tool.
This isn't a replacement for a copywriter.
It's for people who want to do the writing themselves.
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If you're not ready to hand your website over to someone else, or simply want to have a go yourself, this gives you the structure to do it properly.
Not ready yet?
Not sure whether your homepage actually needs work?
Start with a free Homepage & Projects Review.
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You'll find out how your homepage and project pages read to a prospective client, along with practical recommendations you can implement yourself.