Most project pages describe the building.The strongest ones tell the story behind it.
Most project pages explain what was built, the materials that were chosen and how the design came together.
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All of that is valuable.
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What they often don't explain is who the client was, what they were trying to achieve, what challenges they faced and why your design decisions mattered.
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That's the part potential clients are usually looking for.
See how the Project Story Questionnaire works.
Before AI writes anything, the questionnaire helps you uncover the story behind the building: who the client was, what they wanted, what stood in the way, why you made the decisions you did and what changed as a result.
So how do you get that story onto the page?
You could ask AI to write it.
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But give ChatGPT or Claude the same project information you already have, and you'll probably get the same information written a little better.
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The writing isn't the problem. It's knowing which parts of the project make the story worth telling.
See how one writing section works.
The tool doesn't just ask AI to write about your project. It gives it your project information, clear writing rules and checks so the finished copy explains the thinking behind your design, not just what the building looks like
The Project Stories Tool helps you find the story first.
Before AI writes anything, the tool takes you through the questions that uncover what actually made the project interesting: the client, what they wanted, the problems you solved, the decisions you made and what changed as a result.
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You bring the project knowledge. The tool finds the story. AI helps you write it.
Choose how much of the story you want to tell.
Not every project needs a long case study. Choose a short rewrite, a full project story or a deep case study, and the tool adjusts the level of detail across every section.
How it works.
Step 01
Answer the questions
Work through the client, brief, challenges, design decisions, outcome and proof. The questions are designed to pull out the parts of the project worth telling.
Step 02
Choose how much of the story you want to tell
Go with a Basic Rewrite, Full Narrative or Deep Case Study, depending on the project.
Step 03
Generate one section at a time
The tool uses your answers to guide AI through each part of the story, so you're not trying to generate the whole thing in one go.
Step 04
See the story come together
As you write each section, the Project Story Wireframe Builder shows you how the complete project page comes together.
What's included.
A Project Questionnaire.
Find the story behind your project before you start writing.
Three Story Depths
Choose how much of the story each project needs.
Global Writing Rules
Keep your project stories clear, consistent and sounding like you.
Ten Expert AI Prompts
Write each part of your project story without staring at a blank page.
A Next Project CTA prompt
Guide potential clients naturally from one project to the next.
A Wireframe Builder
See how your finished project page could look as you write it.
Created by a former architect.
Before I became a website copywriter, I spent 13 years working as an architect.
So I know how much of a project never makes it onto the project page.
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The problems you solved. The decisions you made. The conversations behind them. The things that changed along the way. All the thinking that isn't obvious from the finished photographs.
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Today, I write project stories for architectural practices.
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This tool is built from the same questions and frameworks I use to find those stories and turn them into something potential clients want to read.
Is this tool for you?
It's built for you if you:
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have finished projects sitting on your website as a photo gallery with a caption underneath
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are willing to spend twenty honest minutes remembering a project, per project
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want to understand why each question matters, not just fill in boxes
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suspect your best work reads worse online than it looked in real life
It's probably not for you if you:​
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would rather commission a copywriter to write the whole page
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are looking for one template you can reuse project after project
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want to upload photos and get copy back with zero input from you
Frequently asked questions:
Yes. The tool works with either. If you use Claude, everything is generated directly inside the tool.
If you prefer ChatGPT, you answer the strategy questions once, then copy each prompt into ChatGPT. Each prompt includes guidance to help you refine the output, so you end up with copy that fits your practice.
No. Each prompt tells you what that section needs to achieve before it writes it, so you understand the "why" as you go, not just the "what."
That's actually the most common use. Most people run this on a project that's already published somewhere and reads flat, not on something brand new.
ChatGPT writes with whatever you happen to type in. This tool decides what to ask you first, then hands each answer to a prompt built for a specific job, brief, challenge, outcome, with a built-in check for anything that sounds borrowed. Type the same brief straight into ChatGPT and you'll get something that could belong to any firm.
Budget most of your time for the questionnaire itself, somewhere you won't be interrupted. It's easier to remember a project properly than to rush it.
Once that's answered, generating and refining each section is quick. You can do the rest in short sittings if that suits you better.
Yes, that's how it's built to be used. Clear your answers, pick a Story Depth, and start the next project from scratch.
No problem. If you'd rather hand the whole thing over, I also offer a full website copywriting service.
Also rewriting your homepage? Try the Homepage Tool.
Want someone else to do it for you?
This tool is for architects who want to write their own project stories, with more guidance than simply opening ChatGPT and hoping for the best.
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But maybe you don't want to write them yourself.
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Maybe you'd rather tell me about the project, answer my questions and hand the writing over to me.
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I do that too.
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Your project is finished.
Its story shouldn't stop there.
You've already got the photographs.
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Now put the client, the challenges, your thinking and the decisions behind them into words too.
So the next potential client doesn't just see what you designed.
They understand why they might want you to design theirs.
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Early Access Beta • £30
Future price £90
Not sure if your project pages need improving?
Get a free review before you decide.
Start with a free Homepage & Project Review.
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See how your homepage and three project descriptions read to a potential client, and what you could improve before rewriting anything.